Project
Motion Identity
Motion Identity
Client
AutoSync
AutoSync
Motion System for Autosync
The brief
The brief
AutoSync is Norway's largest AutoPASS issuer with 1,200,000 customers, with the goal of making everyday life easier for Nordic drivers. AutoSync facilitates data flow between commercial providers that offer services related to car use, leading to a seamless and efficient car experience. AutoSync’s visual identity required an extensive motion system to cover all bases of brand communication; digital campaigns, advertisement, internal communication and social media. The motion identity extends and systematises the brand into moving, digital environments. Establishing motion guidelines for a brand of this scope is necessary for consistency across all platforms.
AutoSync is Norway's largest AutoPASS issuer with 1,200,000 customers, with the goal of making everyday life easier for Nordic drivers. AutoSync facilitates data flow between commercial providers that offer services related to car use, leading to a seamless and efficient car experience. AutoSync’s visual identity required an extensive motion system to cover all bases of brand communication; digital campaigns, advertisement, internal communication and social media. The motion identity extends and systematises the brand into moving, digital environments. Establishing motion guidelines for a brand of this scope is necessary for consistency across all platforms.
The process
The process
The motion system is structured into a comprehensive list of assets to ensure clarity and brand presence in all moving communication. This includes: • Logo animation (intro, outro and transparent) • Wipes and transitions • Title cards and textboxes • Lower thirds • Graphic elements • Style guide for subtitles At the center of the AutoSync motion identity is the symbol animation, combining associations to driving and synchronicity. Several elements act as a continuation of the symbol animation, strengthening the core principles of the motion concept. Three main concepts act as the foundation of the way this brand moves: • Playful - The motion should be playful, energetic and joyful • Friendly - The motion should communicate reliability and reassurance • Seamless - The motion should reflect ease-of-use and fluidity
The motion system is structured into a comprehensive list of assets to ensure clarity and brand presence in all moving communication. This includes: • Logo animation (intro, outro and transparent) • Wipes and transitions • Title cards and textboxes • Lower thirds • Graphic elements • Style guide for subtitles At the center of the AutoSync motion identity is the symbol animation, combining associations to driving and synchronicity. Several elements act as a continuation of the symbol animation, strengthening the core principles of the motion concept. Three main concepts act as the foundation of the way this brand moves: • Playful - The motion should be playful, energetic and joyful • Friendly - The motion should communicate reliability and reassurance • Seamless - The motion should reflect ease-of-use and fluidity
