Project Type
Personal
Personal
"Client"
Teacraft
Teacraft
The "Client"
The "Client"
Teacraft is a hypothetical tea manufacturer of flavors such as ginger, chamomile and ginger. It merges the enchanting aesthetics of dark academia with elements of witchcraft and alchemy. The brand’s identity is rooted in vintage, gothic and mystical aesthetics, evoking a magical and ancient atmosphere.
Teacraft is a hypothetical tea manufacturer of flavors such as ginger, chamomile and ginger. It merges the enchanting aesthetics of dark academia with elements of witchcraft and alchemy. The brand’s identity is rooted in vintage, gothic and mystical aesthetics, evoking a magical and ancient atmosphere.
The Visual Identity
The Visual Identity
The colors blend together a faded black and an aged white, paired with a striking bold orange. The brand typography is inspired by old alchemy and botany books, accompanied by a modern sans-serif typeface. This combination evokes a vintage allure while maintaining a modern edge. Each tea symbol is associated with a unique symbol, reminiscent of celestial bodies or alchemical symbols. Scattered through the design, they not only represent the variety of flavors, but also create a star-field to enhance the witchy, mystical vibe. These are combined with gothic forms and lines that draw inspiration from old scientific diagrams, giving the brand a scholarly yet arcane feel.
The colors blend together a faded black and an aged white, paired with a striking bold orange. The brand typography is inspired by old alchemy and botany books, accompanied by a modern sans-serif typeface. This combination evokes a vintage allure while maintaining a modern edge. Each tea symbol is associated with a unique symbol, reminiscent of celestial bodies or alchemical symbols. Scattered through the design, they not only represent the variety of flavors, but also create a star-field to enhance the witchy, mystical vibe. These are combined with gothic forms and lines that draw inspiration from old scientific diagrams, giving the brand a scholarly yet arcane feel.
The colors blend together a faded black and an aged white, paired with a striking bold orange. The brand typography is inspired by old alchemy and botany books, accompanied by a modern sans-serif typeface. This combination evokes a vintage allure while maintaining a modern edge. Each tea symbol is associated with a unique symbol, reminiscent of celestial bodies or alchemical symbols. Scattered through the design, they not only represent the variety of flavors, but also create a star-field to enhance the witchy, mystical vibe. These are combined with gothic forms and lines that draw inspiration from old scientific diagrams, giving the brand a scholarly yet arcane feel.
The Motion Concept
The Motion Concept
Teacraft‘s brand identity is infused with the aesthetic of dark academia and witchcraft, which extends into its motion identity. The logo transforms into its space by playing with it’s combination of italic and non-italic letters. As it shifts, it evokes a sense of enchantment and transformation, both elegant and eerie. The sans-serif typography uses a similar technique, but with a sharper, more unnerving twist. Transitions between different elements in Teacraft’s motion design are crafted to give the sensation of diving deeper into various planes of existence. Elements flow seamlessly into one another, creating a continuous and immersive experience.
Teacraft‘s brand identity is infused with the aesthetic of dark academia and witchcraft, which extends into its motion identity. The logo transforms into its space by playing with it’s combination of italic and non-italic letters. As it shifts, it evokes a sense of enchantment and transformation, both elegant and eerie. The sans-serif typography uses a similar technique, but with a sharper, more unnerving twist. Transitions between different elements in Teacraft’s motion design are crafted to give the sensation of diving deeper into various planes of existence. Elements flow seamlessly into one another, creating a continuous and immersive experience.
Teacraft‘s brand identity is infused with the aesthetic of dark academia and witchcraft, which extends into its motion identity. The logo transforms into its space by playing with it’s combination of italic and non-italic letters. As it shifts, it evokes a sense of enchantment and transformation, both elegant and eerie. The sans-serif typography uses a similar technique, but with a sharper, more unnerving twist. Transitions between different elements in Teacraft’s motion design are crafted to give the sensation of diving deeper into various planes of existence. Elements flow seamlessly into one another, creating a continuous and immersive experience.
