Project Type
Personal
Personal
"Client"
Frewt
Frewt
The "Client"
The "Client"
Frewt is a hypothetical brand of lunchboxes designed to keep fruit fresh throughout the day. The core concept behind Frewt’s brand identity revolves around bento-inspired layout design, using rounded corners as a graphic element throughout. This approach not only nods to the product’s functionality but also serves as a principle for the entire visual identity.
Frewt is a hypothetical brand of lunchboxes designed to keep fruit fresh throughout the day. The core concept behind Frewt’s brand identity revolves around bento-inspired layout design, using rounded corners as a graphic element throughout. This approach not only nods to the product’s functionality but also serves as a principle for the entire visual identity.
The Visual Identity
The Visual Identity
It’s logo is subtly modified with rounded corners on its most square element, harmonizing with the rest of the identity and adding a touch of simplicity. The typography strikes a delicate balance between cleanliness and expressiveness, combinjng a legible sans-serif and a dynamic serif font. Central to Frewt’s visual identity are its stylized fruit illustrations. Inspired by the square compartments of a lunchbox, these illustrations undergo a transformation to adopt a square-like appearance, seamlessly integrating with the overall design language. The animated nature of these illustrations adds a bouncy and fresh dimension to the brand, infusing it with a lively energy.
It’s logo is subtly modified with rounded corners on its most square element, harmonizing with the rest of the identity and adding a touch of simplicity. The typography strikes a delicate balance between cleanliness and expressiveness, combinjng a legible sans-serif and a dynamic serif font. Central to Frewt’s visual identity are its stylized fruit illustrations. Inspired by the square compartments of a lunchbox, these illustrations undergo a transformation to adopt a square-like appearance, seamlessly integrating with the overall design language. The animated nature of these illustrations adds a bouncy and fresh dimension to the brand, infusing it with a lively energy.
It’s logo is subtly modified with rounded corners on its most square element, harmonizing with the rest of the identity and adding a touch of simplicity. The typography strikes a delicate balance between cleanliness and expressiveness, combinjng a legible sans-serif and a dynamic serif font. Central to Frewt’s visual identity are its stylized fruit illustrations. Inspired by the square compartments of a lunchbox, these illustrations undergo a transformation to adopt a square-like appearance, seamlessly integrating with the overall design language. The animated nature of these illustrations adds a bouncy and fresh dimension to the brand, infusing it with a lively energy.
The Motion Concept
The Motion Concept
Frewt’s motion identity aims to reflect the brand’s playful spirit in all animated elements. The goal was to create a fresh, vibrant and energetic personality through juvenile, yet ‘grabby’ movements. A key element in its identity are the 3D animations of stylized fruit, which use basic animation techniques to give the brand a childish yet spirited body language. Elements bounce around the space, given enough room to do so and guiding the eye to key information. The typography is animated based on it’s letterform, moving either in the x or y-axis. This simple touch adds another dimension to the already existing contrast between the serif and sans-serif fonts, and alludes to the concept of ‘stacking together’ as one would the contents of a lunchbox. The bento box shapes are animated in a way to showcase the design’s flexibility, highlighting how elements are easily arranged to create legible layouts. Their animations also mirror the act of scrolling through a phone, creating a subtle connection between the brand and its digitally integrated identity.
Frewt’s motion identity aims to reflect the brand’s playful spirit in all animated elements. The goal was to create a fresh, vibrant and energetic personality through juvenile, yet ‘grabby’ movements. A key element in its identity are the 3D animations of stylized fruit, which use basic animation techniques to give the brand a childish yet spirited body language. Elements bounce around the space, given enough room to do so and guiding the eye to key information. The typography is animated based on it’s letterform, moving either in the x or y-axis. This simple touch adds another dimension to the already existing contrast between the serif and sans-serif fonts, and alludes to the concept of ‘stacking together’ as one would the contents of a lunchbox. The bento box shapes are animated in a way to showcase the design’s flexibility, highlighting how elements are easily arranged to create legible layouts. Their animations also mirror the act of scrolling through a phone, creating a subtle connection between the brand and its digitally integrated identity.
Frewt’s motion identity aims to reflect the brand’s playful spirit in all animated elements. The goal was to create a fresh, vibrant and energetic personality through juvenile, yet ‘grabby’ movements. A key element in its identity are the 3D animations of stylized fruit, which use basic animation techniques to give the brand a childish yet spirited body language. Elements bounce around the space, given enough room to do so and guiding the eye to key information. The typography is animated based on it’s letterform, moving either in the x or y-axis. This simple touch adds another dimension to the already existing contrast between the serif and sans-serif fonts, and alludes to the concept of ‘stacking together’ as one would the contents of a lunchbox. The bento box shapes are animated in a way to showcase the design’s flexibility, highlighting how elements are easily arranged to create legible layouts. Their animations also mirror the act of scrolling through a phone, creating a subtle connection between the brand and its digitally integrated identity.
