Project Type
Personal
Personal
"Client"
Baton
Baton
The "Client"
The "Client"
Baton is a hypothetical collaborative tool between artists. It invites its users to hand off projects to other creatives and lower the threshold for working together.
Baton is a hypothetical collaborative tool between artists. It invites its users to hand off projects to other creatives and lower the threshold for working together.
The Visual Identity
The Visual Identity
Baton’s visual identity aims to be invigorating, exciting and creative above all else. The clean and legible typography acts as an anchor through the overstimulating visuals, jittering through established grid systems. The simplicity of the logo allows for experimentation through animation of its symbol: a simple visualization of creative “batons” being passed to others. The invigorating color palette mirrors the excitement of collaborating with other artists: a surge of inspiration, energy and creative fulfillment.
Baton’s visual identity aims to be invigorating, exciting and creative above all else. The clean and legible typography acts as an anchor through the overstimulating visuals, jittering through established grid systems. The simplicity of the logo allows for experimentation through animation of its symbol: a simple visualization of creative “batons” being passed to others. The invigorating color palette mirrors the excitement of collaborating with other artists: a surge of inspiration, energy and creative fulfillment.
Baton’s visual identity aims to be invigorating, exciting and creative above all else. The clean and legible typography acts as an anchor through the overstimulating visuals, jittering through established grid systems. The simplicity of the logo allows for experimentation through animation of its symbol: a simple visualization of creative “batons” being passed to others. The invigorating color palette mirrors the excitement of collaborating with other artists: a surge of inspiration, energy and creative fulfillment.
The Motion Concept
The Motion Concept
Baton’s motion identity plays with the movement of «passing the baton», inspired by the high speed hand off from one position to the next. This concept informs all aspects of the brand’s animations, from speedy shapes to sweeping transitions.
Baton’s motion identity plays with the movement of «passing the baton», inspired by the high speed hand off from one position to the next. This concept informs all aspects of the brand’s animations, from speedy shapes to sweeping transitions.
Baton’s motion identity plays with the movement of «passing the baton», inspired by the high speed hand off from one position to the next. This concept informs all aspects of the brand’s animations, from speedy shapes to sweeping transitions.
